With Difference, Comes Unity
Visual storytelling gives a, once non-visual, story purpose and character. A visual story creates a platform for a pressing issue or inspirational story to carry on beyond the typical written medium of classic journalism, and make a longer lasting impact. The global media company Great Big Story recognizes the importance of showcasing unique stories that are otherwise overlooked, and telling it in a way that makes a greater impact.
Great Big Story is owned by CNN Worldwide, and was launched in 2015. They are headquartered in New York, with a bureau in London. Since the launch, this global media company has had access to over 2,000 stories told in more than 100 countries. The company produces stories, like experiences, micro docs, series, and digital, television and theatrical films. By highlighting the human experience, this allows room for the different cultural experiences one can learn from another. With an audience of over 10 million people, expanding worldwide, the companies mission is to inspire people to see the world through a different lens.
Great Big Story's most viewed short video, posted on YouTube three years ago, is titled "I Can't Taste Anything," about a man who lost his sense of taste after a cold. In contrast, the company's most recent post on YouTube is titled "The Journey of Japan's Most Remote Ramen Shop," where a staff member, along with a video journalist make the long trek to this remote shop. Through both of these videos, the viewer has now been educated on something new and out of the norm. Both of these videos are considered to have a place under the "Flavor" category. Their visuals stories are all placed under five categories: Human Condition, Frontiers, Planet Earth, Flavors and Origins. Each video is its own sub-categories that makes each story different than the last.
Great Big Story is constantly producing content. Whether it be daily Instagram posts that tease videos, the behind the scenes of shoots, or even interacting with viewers via Twitter, it is evident that the videographers and corporate team behind Great Big Story are constantly seeking and discovering people and places that are usually overlooked.
One major way that the company makes an impact is documenting a very large issue, and telling its story through the lens of unlikely subjects. For example, they recently released a teaser for a new series called "The Brave," which documents five different people from different locations around the globe that are fighting to save the Earth. One of which is a little girl in England, who's passion for saving our planet speaks volumes, and is louder than a middle-aged man who may be expressing similar passion in the same country. The amount of research, precision, and passion that goes into each visual story is unlike any global media company in this generation. Great Big Story has offered viewers a way to branch out of their comfort zones and put themselves in another's shoes. The human experience is never the same for one person, and shedding light on individuals' differences is what allows for unity.
Great Big Story is owned by CNN Worldwide, and was launched in 2015. They are headquartered in New York, with a bureau in London. Since the launch, this global media company has had access to over 2,000 stories told in more than 100 countries. The company produces stories, like experiences, micro docs, series, and digital, television and theatrical films. By highlighting the human experience, this allows room for the different cultural experiences one can learn from another. With an audience of over 10 million people, expanding worldwide, the companies mission is to inspire people to see the world through a different lens.
Great Big Story's most viewed short video, posted on YouTube three years ago, is titled "I Can't Taste Anything," about a man who lost his sense of taste after a cold. In contrast, the company's most recent post on YouTube is titled "The Journey of Japan's Most Remote Ramen Shop," where a staff member, along with a video journalist make the long trek to this remote shop. Through both of these videos, the viewer has now been educated on something new and out of the norm. Both of these videos are considered to have a place under the "Flavor" category. Their visuals stories are all placed under five categories: Human Condition, Frontiers, Planet Earth, Flavors and Origins. Each video is its own sub-categories that makes each story different than the last.
Great Big Story is constantly producing content. Whether it be daily Instagram posts that tease videos, the behind the scenes of shoots, or even interacting with viewers via Twitter, it is evident that the videographers and corporate team behind Great Big Story are constantly seeking and discovering people and places that are usually overlooked.
One major way that the company makes an impact is documenting a very large issue, and telling its story through the lens of unlikely subjects. For example, they recently released a teaser for a new series called "The Brave," which documents five different people from different locations around the globe that are fighting to save the Earth. One of which is a little girl in England, who's passion for saving our planet speaks volumes, and is louder than a middle-aged man who may be expressing similar passion in the same country. The amount of research, precision, and passion that goes into each visual story is unlike any global media company in this generation. Great Big Story has offered viewers a way to branch out of their comfort zones and put themselves in another's shoes. The human experience is never the same for one person, and shedding light on individuals' differences is what allows for unity.
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